You decide who sees your ad:
Increasing brand awareness is one of the main goals of marketing, as is increasing sales. If customers don't know a company, they are more likely to choose its competitors. Digital trends expert Gabriel Shaulian writes that consistently improving brand awareness across platforms increases sales by an average of 23%.
Attracting new customers is a creative process. Announcing yourself, your company or your product with a banner ad is one of the most reliable ways of expanding your existing customer base.