John Hassall (1868 - 1948)

John Hassall

John Hassall was an English illustrator, known for his advertisements and poster designs. In 1895, he began work as an advertising artist for David Allen & Sons, a career which lasted fifty years. Between 1896 and 1899 alone, he produced over 600 theatre poster designs for this firm while, at the same time, providing illustrations to several illustrated newspapers. Making use of flat colours enclosed by thick black lines, his poster style was very suitable for children's books, and he produced many volumes of nursery rhymes and fairy stories, such as Mother Goose’s Nursery Rhymes.

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