fendi
Karl Otto Lagerfeld is a German fashion designer, designer, photographer, collector and publisher.
Karl found himself in the fashion world by chance, as he planned to work as an illustrator. At the age of 21, he entered the 1954 International Woolmark Prize and won first place for his sketch of a coat, which launched his career. For the next 65 years, fashion remained the foundation of his work, although he spent his life actively expressing himself in other areas of art.
In 1987, Karl shot his first advertising campaign and developed a passion for photography. In 1999, he opened his own photography studio in Paris, where he has taken countless images of the world's greatest figures in art and fashion. Many of Carl's photographs have also been used in art books. Karl was also a master of self-portraits: throughout his life he photographed and painted his iconic image.
A passionate bibliophile (his personal library numbered 300,000 volumes), Lagerfeld merged his photography studio with the 7L bookstore and later opened EDITIONS 7L, a publishing house specializing in books on design and photography. He was also involved in various interior design and architecture projects.
In 1965 Lagerfeld took over the Italian fashion house Fendi, where he created collections of leather and fur garments, and in 1983 he became the artistic director of the French house Chanel - with these companies he had lifetime contracts. In 1984, Lagerfeld founded his own fashion house, Karl Lagerfeld Impression.
