AN APPLE MACINTOSH ‘PICASSO’ DEALER SIGN - photo 1
AN APPLE MACINTOSH ‘PICASSO’ DEALER SIGN - photo 2
AN APPLE MACINTOSH ‘PICASSO’ DEALER SIGN - photo 3

AN APPLE MACINTOSH ‘PICASSO’ DEALER SIGN

Lot 33
10.09.2024 00:00UTC +00:00
Classic
Sold
$ 37 800
AuctioneerCHRISTIE'S
Event locationUnited Kingdom, London
Buyer Premiumsee on Website%
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The auction is completed. No bids can be placed anymore.
Archive
ID 1279130
Lot 33 | AN APPLE MACINTOSH ‘PICASSO’ DEALER SIGN
Estimate value
$ 1 000 – 2 000
AN APPLE MACINTOSH ‘PICASSO’ DEALER SIGN
APPLE COMPUTER INC., 1984
Illuminated etched glass sign on plastic base.

An icon of the Macintosh era.

The Apple Macintosh 'Picasso' Dealer Sign, produced in the mid-1980s, was a distinctive promotional item used by Apple dealers to showcase the Macintosh computers. Shaped like a stylized apple with a bite taken out, reminiscent of the Apple logo, the 'Picasso' sign featured colorful graphics and illuminated elements that made it stand out in retail environments. These signs were not only eye-catching but also symbolized Apple's innovative and artistic approach to computing, reflecting the Macintosh's graphical capabilities and user-friendly design.

Susan Kare (b.1954) was the artist/designer behind the core graphics of the original Macintosh, including its marketing material. With its many typefaces and icons (the smiling Macintosh, the CTRL key symbol, the trashcan), her graphics were truly a visual language that defined the identity of Macintosh and of Apple's pioneering GUI computing. The Pablo Picasso reference is telling in itself. Kare was trained as a fine artist and had no technological or computing experience before joining Apple in 1982. She was precisely the type of hip, creative professional that became the target audience for the Mac. The 'Picasso' Dealer Sign became a sought-after collector's item, representing an era when Apple was revolutionizing personal computing with its iconic Macintosh lineup.
13 in. (33 cm.) high, 13 in. (33 cm.) wide, 2 in. (5.1 cm.) deep




Provenance

LCM Collection.
Auction house category:All other types of objects, Instruments
Address of auction CHRISTIE'S
8 King Street, St. James's
SW1Y 6QT London
United Kingdom
Preview
10.09.2024 – 10.09.2024
Phone +44 (0)20 7839 9060
Email
4FQ.AYGKAGLUQ@FO3G@
Buyer Premium see on Website
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