Babe Ruth and Lou Gehrig Louisville Slugger advertising post...

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$ 17 500
Auction dateClassic
16.12.2020 10:00UTC +01:00
Auctioneer
CHRISTIE'S
Event location
United Kingdom, London
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ID 465377
Lot 142 | Babe Ruth and Lou Gehrig Louisville Slugger advertising post...
Babe Ruth and Lou Gehrig Louisville Slugger advertising poster c.1920s (Hillerich & Bradsby Co. Archives)

Thick stock 6"x9" mailer was originally sent to dealers for window display. The piece features a 12"x18" poster on the interior picturing Ruth and Gehrig in an endorsement for Louisville Slugger bats. The mailer unfolds to 18"x24" depicting eight vignette images of various players including Ruth, Hornsby, Simmons and Gehrig. One panel of the back (not seen in either display) has some adhesive residue from scrapbook removal. Matted and framed to display the primary Ruth and Gehrig poster. Includes letter of provenance from the Hillerich & Bradsby Co: EX

24 ½ x 18 in, framed

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