Untiteld (Souper Dress). 1968 - photo 1

Untiteld (Souper Dress). 1968

Starting price
€ 6 000
Auction dateClassic
07.06.2019 19:00UTC +02:00
Auctioneer
Kunstauktionshaus Neumeister
Event location
Germany, München
Archive
The auction is completed. No bids can be placed anymore.
Archive
ID 198004
Lot 122 | Untiteld (Souper Dress). 1968
Kleid. Farbserigraphie auf Baumwollcellulose 95 x 57 cm Campbell Soup Company (Hg.). Provenienz: Privatsammlung Holly Solomon, New York / Privatsammlung Süddeutschland Literatur: Mark Francis, The Warhol Look: Glamour, Style, Fashion, New York 1997. Das sogenannte ''Souper Dress'' wurde in den späten 60er Jahren im Rahmen einer Werbekampagne der Campbell Soup Company entworfen und hergestellt. Das Unternehmen lud seine Kundinnen ein, sich für einen Dollar zwei Campbell-Dosensuppen Etiketten und ein Papierkleid im Warhol Stil zu erwerben. Das Kleid mit Warhols Suppendosenmotiv wurde serienweise bedruckt und sollte nach einmaligem Tragen weggeworfen werden. Es lag damit nicht nur aus stylischen Gründen ganz im Trend der 60er, sondern wurde darüberhinaus zu einem Symbol für die Konvergenz von Mode, Kunst, Werbung und Industrie. Wie viele Kleider weggeworfen wurden, ist nicht bekannt. Das seit den 50er Jahren zunehmende Interesse an vergänglicher Kunst führte dazu, dass gerade derartige Objekte entgegen der ursprünglichen Idee zu Sammlerstücken erhoben wurden. Exemplare davon befinden sich heute unter anderem im Costume Institute of the Metropolitan Museum of Art, im Fashion Institute of Technology und im Andy Warhol Museum.
Auction house category:Graphic contemporary art
Address of auction Kunstauktionshaus Neumeister
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