Valentin Zietara (1883 - 1935)

Valentin Zietara

Valentin Zietara was a German-Polish graphic artist working in Munich. In 1914, together with Franz Paul Glass, Friedrich Heubner, Carl Moos, Emil Preetorius and Max Schwarzer, he founded the artists' cooperative The Six, one of the first groups of artists to market advertising commissions, specifically posters. On June 2, 1931, a working group of Munich poster artists was formed under the name New Association of Munich Poster Artists, which included Ehlers, Ludwig Hohlwein, Lindner and Zietara. The purpose of the community was "to bring the artistic design of the poster back to the fore". Together with Ludwig Hohlwein, Valentin Zietara was one of the most influential commercial artists in southern Germany at the beginning of the 20th century. His posters for the Pschorr Brewery, for the Café Königsbau in Augsburg, for the Adler cigarette factory, for Nelson Fahrrad, Lodenfrey, Feurich Biscuit, Schwaben Bräu Bock, Honig Gautsch Munich, or political posters for the German People's Party became famous. Zietara designed the cover page of the monthly magazine for the promotion of artistic advertising, which is dedicated to the city of Munich and its artists.