neon
Joseph Kosuth an American conceptual artist, lives in New York and London, after having resided in various cities in Europe, including Ghent and Rome.
Kosuth belongs to a broadly international generation of conceptual artists that began to emerge in the mid-1960s, stripping art of personal emotion, reducing it to nearly pure information or idea and greatly playing down the art object. Along with Lawrence Weiner, On Kawara, Hanne Darboven and others, Kosuth gives special prominence to language. His art generally strives to explore the nature of art rather than producing what is traditionally called "art". Kosuth's works are frequently self-referential.
Bruce Nauman is an American artist. His practice spans a broad range of media including sculpture, photography, neon, video, drawing, printmaking, and performance. Nauman lives near Galisteo, New Mexico.
Much of his work is characterized by an interest in language, often manifesting itself as visual puns.
Nauman's use of neon as a medium recurs in his works over the decades. He uses neon to make allusions to the numinous connotations of light, similar to Mario Merz, who used neon to bring new life to assemblages of mundane objects. Neon also connotes the public atmosphere by the means of advertising, and in his later works he uses it ironically with private, erotic imagery.