Sigmund Freud (1856-1939)

Lot 87
10.07.2024 10:30UTC +01:00
Classic
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£ 1 008
AuctioneerCHRISTIE'S
Event locationUnited Kingdom, London
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ID 1249818
Lot 87 | Sigmund Freud (1856-1939)
Estimate value
£ 1 800 – 2 500
Sigmund Freud (1856-1939)
Typed letter signed (‘Onkel Sigm.’) to Edward [Bernays], Vienna, 26 November 1925
In German. One page, 228 x 149mm. Headed paper. Provenance: International Autograph Auctions Ltd, 16 May 2009, lot 137.

Freud to his nephew Edward Bernays on payment for his work. Freud confirms he has received a cheque for $150 from New York publishers Boni & Liveright and adds that he admires his correspondent’s skill. The psychiatrist further states, ‘in the other case where it was a matter of reprinting a few pages from The Psychopathology of Everyday Life, I chose to waive indemnification.’ He warmly greets him and Doris [Fleischman], Bernays’ wife.

Edward Bernays (1891-1995) was Sigmund Freud's nephew. Bernays’ mother, Anna (1858–1955) was Freud's sister, and his father Eli (1860–1921) was the brother of Freud's wife, making Freud his ‘double uncle’. An American pioneer of modern public relations, Bernays helped define propaganda as an effective marketing tool. In 1919, Boni & Liveright hired him to consult on publicity, and he brokered Freud's association with the publishing house. He also published Crystallizing public opinion, his bestselling book on public relations, with Boni & Liveright, in 1923.

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